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October 25th - October 28th, 2017

Event Detail

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Workshop 2: Marketing Survival Guide: Real Time Strategies for Brave Legal Marketers

  • Friday, Oct 27, 2017
    10:45 AM - 12:15 PM

Speaker(s): Barb Sheperd

Location: Waterhouse Ballroom 2 / 3

As new trends continue to dramatically shape the legal industry, this workshop will focus on how to effectively navigate the increasing demands on marketing departments in small to mid-sized firms.  

With a focus on practical solutions to manage the myriad of marketing and business development priorities, this session will help marketers become trusted advisors to their internal clients. We will explore the psychology of the lawyer brain to help you motivate and engage your lawyers to become active marketing partners.  

This workshop will close with a candid Q & A “Tales from the CMO Trenches” on everything you ever wanted to know about the brave new world of legal marketing.



Thank you to our 2017 Conference Platinum Sponsors