Barb Sheperd is the former Chief Marketing Officer of Bennett Jones LLP, a position she held since May 2008. A member of the senior management team with deep experience in management, marketing and business development, Barb worked with the firm's leadership to position the firm in Canada and abroad, and to direct the implementation of branding, marketing and business development strategies. Under Barb’s leadership, the firm’s marketing client service team earned several awards for branding and marketing programs from the North American Legal Marketing Association.
In 2016, Barb transitioned from her CMO role to a leadership coach and marketing consultant. An astute business person and accredited coach through the Institute of Professional Coaching (iPEC), Barb excels at moving clients from functional to peak performance. Her positive energy is her trademark and her coaching style is motivational and results driven.
Barb was awarded the Leadership Award by the Canadian Legal Marketing Association for her contributions to the legal industry over the past 16 years. Barb was a member of the CEO Global Network for three years, and sits on the Advisory Board of Young Women in Law. She also sits on the Board of Directors as Marketing Chair for Hope Haven, a not-for-profit therapeutic riding facility.